Margaret Niver McGann

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Margaret NiverMcGann
Phone: 801.532.1234
Direct: 801.536.6761


Margaret Niver McGann is a shareholder of Parsons Behle & Latimer and focuses her practice on trademark law and its application to brand development, maintenance and enforcement. 

Ms. McGann assists her clients in developing and managing trademark portfolios both locally, nationally, and internationally. She has more than 20 years of experience in counseling clients over both the short and long term on domestic and international brand name clearance, registration, use and protection strategies. She has extensive experience in filing and prosecuting domestic trademark applications and, along with foreign associates, trademarks across the globe. 

Ms. McGann has experience in assisting clients in providing brand management and trademark education and training for all level of employees and in identifying or developing resources to allow the client to manage trademark portfolios internally or to reduce costs associated with trademark management. She has worked as a member of client teams to assist in specific events, such as the launch of a brand, or an expansion to worldwide protection and use, or to assist in building or redesigning internal trademark systems and procedures. She can also provide support in the assessment and management of newly acquired portfolios or potential portfolios.    

She has experience in bringing and defending all types of trademark disputes, including infringement litigation as well as opposition and cancellation proceedings at the Trademark Trial and Appeal Board, in licensing disputes, and in a wide array of internet-related intellectual property disputes.

Ms. McGann has represented and counseled both local and national clients including Micron Technology, Inc., J.R. Simplot Company, , ClearOne Communications, Dented Brick Distillery, Beans & Brews, Women Moving Millions, Inc. and Boarding for Breast Cancer (B4BC).

Ms. McGann is based in Seattle and is frequently in the Boise and Salt Lake City offices.  


Practice Areas



The University of Texas School of Law

(J.D. 1992, with honors)
Chancellor, Keeper of the Peregrinus
Member, Order of the Coif
Member, Order of the Barristers

University of Virginia (B.A., 1988)


Recognized in Best Lawyers in America, Intellectual Property Litigation,

IP Star, Managing Intellectual Property Magazine

Rated AV® Preeminent™ by Martindale-Hubbell

Prior to move to Seattle, consistently recognized by Utah Legal Elite

Served as a law clerk to Justice Nathan Hecht of the Supreme Court of Texas from 1992 - 1993



International Trademark Association
(1999 - Present)

AIPLA Member
(2000 - Present)

Women Tech Council
(2007 - Present)
Advisory Board
(2007 - 2011)

Idaho Women’s lawyer group

IP Sections of Idaho Utah, Texas and Washington State Bars


Backback Brigade

Utah Chapter ARCS Foundation
Board of Directors
(2009 - Present)
Past President
(2013 - 2014)

Seattle Chapter ARCS Foundation
Board of Directors
(2017 - Present)
(2021 - 2023)

ARCS Foundation National Board
(2014 - Present)

Rowland Hall-St. Mark's School
Board of Trustees
(2007 - 2013)




The University of Texas School of Law