Advising direct sales companies of any size, from start-ups to multi-million-dollar organizations 


Located minutes from dozens of successful Utah direct sales and multi-level-marketing (MLM) companies, Parsons Behle & Latimer’s Salt Lake City and Lehi offices are well-acquainted with the culture and concerns of the industry. Our attorneys work closely with clients to expertly navigate through growth opportunities as well as legal, employment and regulatory challenges.

Direct sales companies have repeatedly recruited Parsons' corporate transactions, tax, and banking and finance teams for guidance through complex mergers and acquisitions as well as other industry-specific matters. These include:

  • 501(c)(3) set up and management
  • Commission software agreements
  • Company acquisitions
  • Compensation plans
  • Cross-border transactions
  • Distributor agreements
  • Distributor compliance and discipline
  • Event and vendor contracts
  • FDA/FTC compliance
  • Foreign Corrupt Practices Act
  • GDPR compliance
  • Global intellectual property strategy management
  • International expansion strategy and set up
  • Logistics and customs issues
  • Novel food issues
  • Policies and procedures
  • Product classification
  • Product labeling
  • Product licensing agreements
  • Product registration, domestic and international
  • Promotions and giveaways
  • Sales and marketing tools
  • Social media and ecommerce compliance
  • Supply chain and manufacturing contracts and agreements
  • T&Cs for distributor incentives
  • Website

International expansion is an important and exciting part of any company’s strategy. To enter a new market correctly and avoid missteps is critical. Parsons’ team of experienced attorneys will empower your company to launch confidently into uncharted territory, having anticipated all opportunities and obstacles. Our attorneys have personal experience advising direct sales companies in:

Argentina, Australia, Austria, Belgium, Bermuda, Canada, Columbia, Denmark, France, Germany, Hong Kong, Ireland, Italy, Japan, Kazakhstan, Korea, Latvia, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Portugal, Russia, Scotland, Singapore, Sweden, Switzerland, Taiwan, Ukraine and United Kingdom

Our intellectual property attorneys excel at protecting clients’ ideas, trade secrets and products including trademark and copyright infringement, privacy and unfair competition, while our government regulations attorneys and can deftly guide clients through regulatory requirements at both state and federal levels, including interactions with the Federal Trade Commission, the Utah Division of Consumer Protection, the U.S. Securities & Exchange Commission and the Food and Drug Administration.

Direct sales companies are built on people, and Parsons’ employment and labor team is adept at thoughtfully structuring new organizations as well as counseling existing companies including; employee handbooks; employment agreements; noncompetition or nonsolicitation agreements, employee training, worker’s compensation issues, expatriate management and Labor Commission representation and more.

Parsons legal foresight and counsel assist clients in avoiding costly and disruptive legal issues. But when litigation is unavoidable, the firm has a proven track record of successfully representing the interests of direct sales clients including matters of cross-company recruiting; breach of contract; licensing agreements; distributor litigation, partner disputes, non-compete and non-solicitation injunctive relief, defamation, and false advertising claims. Parsons’ team can provide mediation services in disputes involving distributors and competitors.


Key Contacts

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Parsons Behle & Latimer Obtains Preliminary Injunction Enjoining Former Executive from Breaching Nonsolicitation Agreement

On July 31, 2021, in a hotly-contested international arbitration proceeding, Parsons obtained a preliminary injunction enjoining a former executive of a direct selling company from attempting to convert the customers of his prior employer to join a competing direct selling company.  

Noland v. Organo Gold.

Melaleuca v. Shaklee Corporation