Alex is passionate about all forms of intellectual property from trade secrets to patents. She especially enjoys helping her clients, small and large, navigate the intricacies of intellectual property prosecution, portfolio management, enforcement, and litigation. She works closely with foreign counsel across the world to execute portfolio strategies that drive and protect intellectual property value.
Capabilities
Biography
Alex enjoys working with start-ups and multinational corporations alike. She is equally happy filing a single trademark application for a budding organization as she is managing a large portfolio for an established company. Alex thrives on assisting her clients at every stage of their intellectual property journey.
Because she truly loves what she does, Alex is also an adjunct professor for the Entrepreneurship Law Clinic at the University of Idaho College of Law, where she lectures on intellectual property law and prosecutes trademark applications with the USPTO on behalf of the program's clients.
In addition to practicing at Parsons Behle & Latimer, Alex has practiced at Holland & Hart and served as a law clerk to Justice Horton and Justice Moeller of the Idaho Supreme Court.
Accomplishments
Academic
University of Idaho College of Law (J.D., 2018)
Magna Cum Laude
Dean’s List all applicable semesters
Idaho Law Review, Chief Managing Editor
Boise State University (B.S., 2013)
High Ability Scholar Award recipient
Professional
University of Idaho College of Law Rising Star Award 2024
Idaho Business Review Leaders in Law Honoree, 2024
Super Lawyers Rising Star (Intellectual Property)
Published in Idaho Law Review and The Advocate
Associations
Professional
International Trademark Association (INTA), member, 2019-present
Idaho Women Lawyers
- Community Service Committee, co-chair, 2020-present
- Retreat Committee, co-chair, 2021
Idaho State Bar Litigation Section, Secretary, 2024-2025
Idaho State Bar Intellectual Property Law Section, Chair, 2023-2024; Secretary, 2020-2022
Idaho Academy of Leadership for Lawyers, Class of 2024-2025, participant
Community
Ambassador for the Women’s and Children’s Alliance (2011-present)
Board of Riverstone International School
Adjunct professor, Entrepreneurship Law Clinic, University of Idaho College of Law
Insights
Article
Hey, Brand Owners! File Your Trademark Renewals and Statements of Use Now to Avoid USPTO Fee Increases
Article
Right of Publicity and Privacy Laws: Key Insights for Marketing Professionals
Article
Idaho Trademark Law: Protecting Your Brand in the Gem State
News
Intellectual Property Attorney Alexandra Hodson Named Rising Star by her Alma Mater
Articles
Hey, Brand Owners! File Your Trademark Renewals and Statements of Use Now to Avoid USPTO Fee Increases
Right of Publicity and Privacy Laws: Key Insights for Marketing Professionals
Idaho Trademark Law: Protecting Your Brand in the Gem State
Emerging Risks for Trademark Owners: The National Advertising Division Weighs in on Improper Use of the ® Symbol
IP Alert for Employers: Protecting Trade Secrets After the FTC’s Non-Compete Ban Goes into Effect
Now Is a Good Time for a Trademark Portfolio Audit
Credentials
Licensed
Idaho
U.S. Dist. Court, Dist. of Idaho
Education
University of Idaho College of Law
