Margaret Niver McGann

Margaret Niver McGann is a shareholder of Parsons Behle & Latimer and focuses her practice on trademark law and its application to brand development, maintenance and enforcement. 

Ms. McGann assists her clients in developing and managing trademark portfolios both locally, nationally and internationally. She has more than 20 years of experience counseling clients over both the short and long term on domestic and international brand name clearance, registration, use and protection strategies. She has extensive experience filing and prosecuting domestic trademark applications, and, in partnership with foreign associates, trademarks across the globe. 

Ms. McGann assists clients in providing brand management and trademark education and training for all levels of employees. She helps clients identify or develop resources that allow them to manage trademark portfolios internally or to reduce costs associated with trademark management. Ms. McGann has worked as a member of client teams to assist in specific events such as the launch of a brand or an expansion to worldwide protection and use; or to assist in building or redesigning internal trademark systems and procedures. She can also provide support in the assessment and management of newly-acquired portfolios or potential portfolios.   

Ms. McGann has experience in bringing and defending all types of trademark disputes, including infringement litigation as well as opposition and cancellation proceedings at the Trademark Trial and Appeal Board; in licensing disputes; and in a wide array of internet-related intellectual property disputes.

Ms. McGann has represented and counseled both local and national clients including Micron Technology, Inc., J.R. Simplot Company, ClearOne Communications, Dented Brick Distillery, Beans & Brews, Women Moving Millions, Inc. and Boarding for Breast Cancer (B4BC).

Ms. McGann is based in Seattle, Wash. and is frequently in the Boise, Ida. and Salt Lake City offices.