Creating and protecting trademark portfolios


Parsons Behle & Latimer's attorneys help protect your company brand by developing a comprehensive trademark prosecution strategy. Parsons' trademark attorneys work with local, national and international companies as well as individuals to develop and maintain trademark portfolios. We routinely handle all aspects of trademark prosecution and maintenance, managing thousands of trademark applications and registrations, nationally and through foreign associates, internationally. We provide domestic and international brand clearance services, including preliminary and full trademark searches as well as assisting in the development and implementation of domestic and international use and protection strategies.

Our team provides cost-effective, practical advice that allows our clients to maintain their competitive advantage in the worldwide marketplace.


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Trademark Application Defense

Defended our client’s trademark application against opposition brought by Apple, Inc. and settled the matter amicably.

Rebranding and Trademark Prosecution

Assisted the client with a rebranding strategy and prosecution of trademark applications and successfully appealed the USPTO’s refusal to register client’s trademark. 

Defended Trademark Application from Opposition

Represented the client in development of new brand and prosecution of trademark applications. Successfully defended against and prosecuted opposition actions as part of the registration process. Assisted client with acquisition of trademark rights.